I’ve heard it time and again. If you want to sell a book, write a good blurb. Many readers have told me they purchase books based on two things: recommendations/reviews from friends and catchy blurbs. A gorgeous cover might snag some interest but the blurb will keep that interest.
Today I am in the midst of writing a blurb for my contemporary romance work-in-progress. The book is nearing completion (God willing) and I figured it was time. Normally I write the blurb sooner because having a blurb on hand helps me focus the story. It’s a good reminder of what the character wants and what sorts of obstacles she encounters.
I don’t like long blurbs. In my opinion, short and sweet is most effective. This isn’t the moment to delve into motivations for that minor character who pops in at the start of chapter eight, waves ‘Hello’ and disappears. Although that character may play a part in the narrative, the reader doesn’t need to know that level of detail in the blurb. All the reader wants to know at this point is genre, who the main characters are and the nature of the conflict. In romance, the reader probably also wants a sense of whether or not the conflict will resolve. I don’t know how many times I’ve seen readers complain that a book ended on an unexpected cliffhanger, with the love relationship in true peril. A romance reader wants assurance the love will endure, in my opinion.
I’ve learned one thing writing blurbs. If I can’t write a concise description of the book, there may be an issue with my plot. If my blurb wanders, my story might be wandering. If I can describe the plot in a few, punchy sentences, I know my story is headed in the right direction.
Today, as I embark on writing a blurb, I will have all these thoughts in mind. And I will admit, if the blurb sounds “Meh,” I might have to return to the drawing board.
I aim to give good blurb.